Breakthrough genres, playfully turning lyrical expectations upon themselves—WreckIt Ralf is a seasoned artist ready to explode on the music scene; he is nitroglycerin set to collapse the walls limiting our collective consciousness. His music makes us want to jump up and dance, stop and think, and then raise our fists to the sky. Hard to say when the music began as a kid in the 80s, exploring his music producer dad’s library of music and tour memorabilia: such as the Wu-Tang Clan. From here, he would develop his taste for music: artists like Nas, Canibus, Biggie, Tupac, and Eminem.  Moving to 2002; is when the music began. Studying at FIT, Ralf switched from design to the sole pursuit of lyrics when discovered by Truth Ent.  Set for a collaboration with a rising star DJ Whoo Kid had just signed with Dre and Shady, except the label fell apart. Years later, through the steady encouragement of his friends and family, Ralf returned to music, and that same year debuted in a DVD under French Montana’s Cocaine City label (now partnered with Bad Boy Records). WreckIt Ralf’s music begins as an ever-developing form that will not only subvert today’s trends but ultimately subvert itself. The video for Affair will be out later this year, The music is smart, brutal, confident, sexy, and, as he says, “something the ladies would appreciate.” Who knows what will come out of all this? You must tear everything down in order to powerfully create, even yourself, and that’s what Ralf does best.